7 Steps
to a Lot More Sales!
- Grow Sales and Profits 25%-100%-1000% or more without spending more money on traditional advertising.
- Eliminate marketing/sales mistakes and waste!
NEW BONUS STEP INTERNET MARKETING - FREE with purchase
"From start-up to profits within 2 weeks! For 2 months we had tried to convince local restaurants to give us 30% of the bill for delivering their food. After rearticulating our presentation, we went back armed. We closed 10 restaurants in 4 days. We needed 40 deliveries per day to be profitable. In 2 weeks, it was done."
- The Davis' Restaurant Express
THE 7 STEP SYSTEM AND BONUS STEP - CORE FOUR AND BIG FOUR
Steps 1-4: The Core Four
The first four steps are referred to as the "CORE FOUR." Every business in the world, regardless of industry, size, etc can implement these four steps. These should be implemented before any of the other steps are implemented. What you will learn from the core four:
STEP ONE: Determining your Company's Unique Selling Proposition (USP) FOR A LOT MORE SALES!
- How to find a “void” your company can fill
- How to differentiate your company from your competition
- How to “innovate demand.” That means how to actually change what it is the customer thinks he or she wants!
- How to state your USP in 90 words or less so customers are persuaded to do business with you.
- How to find the right target market
- How to convert your passion into a marketing message that matters!
- How to help your sales staff triple their effectiveness!
- AND MORE!
STEP TWO: Integrating the USP For A LOT MORE SALES: With your USP now clearly defined, the system helps you integrate your USP into all of your existing marketing and sales efforts. You’ll learn how to:
- Write your USP into your website, brochures, sales scripts, etc.
- Implement follow-up systems
- Create upselling opportunities to increase the worth of each customer
- How to set up a sales reporting system for your company to get regular accountability from all your marketing efforts
- How to track the most important marketing data
- How to train salespeople to prospect, present and close better
- AND MORE!
STEP THREE: Databased marketing for A LOT MORE SALES:
The 21st Century will be a time where only those companies that have close, working relationships with all customers will survive. Ira Kalish, senior consultant of Management Horizons, the retail consulting division of Price Waterhouse said, "The key to survival would be an emphasis on the individual consumer, rather than the mass market. Successful retailers would have the ability to focus sharply on their customer in terms of age, income and lifestyle." In this step you learn how to:
- Identify and segment your company’s most valuable marketing asset – the customer base
- Capture important customer information
- Set up “back-end” or post sales selling opportunities with current customers
- Reactivate past customers
- Implement follow-up marketing for prospective customers
- Learn how to write effective marketing letters to entice customers to buy now!
- Understand and calculate the “lifetime” value of a customer!
- How to increase the value or worth of every customer to your business!
- AND MORE!
STEP FOUR: Marketing Alliances for A LOT MORE SALES!
Many times more customers can be secured from effective joint ventures or alliances with other companies. The system will help you establish long-term alliances that can generate hundreds of new customers. You’ll learn how to:
- Identify the right kinds of joint ventures, endorsement and alliance opportunities
- Spot alliance and referral centers inside your customer base
- Spot alliances and joint venture opportunities outside your customer base
- What to say to set up these alliances and joint ventures effectively
- How to work a “one way” or “two way” alliance
- How to test to determine if alliances are working
- AND MORE!
Through implementation of the core four you will grow your sales and profits all three ways simultaneously. Step one increases all three, step two focuses on conversion rate, step three on customer value and step four on finding more prospects. All without spending more money on traditional advertising.
Steps 5-8: The Big Four
These are called the big four because they are the more traditional marketing and advertising steps. They require more resources - a team - web designers, ad agencies, printers, editors, etc. And, they usually require a larger investment. What you will learn from the big four:
STEP FIVE: Media Advertising for A LOT MORE SALES: The 7 Step System demands measurability and performance from all media advertising. You will learn how to use each media with their respective strengths to create synergy in your media advertising. Your media efforts will be maximized for exponential results! You will learn how to:
- Make your media marketing “direct response” marketing so you can measure results
- Determine the strengths and weaknesses of all the media members – radio, newspaper, T.V. billboard, etc.
- Write compelling advertising that will bring in more sales – without spending more money!
- Write headlines that will make your phone ring off the hook!
- Work with all members of the media
- Conduct an advertising/media audit to determine which media is right for you
- AND MORE!
STEP SIX: Community Marketing for A LOT MORE SALES:
You will learn how to:
- Identify the right communities you should belong to – off-line and on-line
- Write Press Releases for maximum effect
- Set up community marketing efforts that “give back” to the community while creating more revenue and profit for you.
- Set up “one way”, and “two way” cross promotions
- Work with Press Release agencies
- Leverage your donations for more sales!
- Get FREE publicity
- AND MORE!.
STEP SEVEN: Direct Marketing for A LOT MORE SALES
Direct Marketing can almost become part of the “core five” because nearly every business can do some form of direct marketing. In this step you’ll learn:
- How to define direct marketing and determine if direct marketing strategies are right for your company
- How to identify the target markets for direct marketing
- How to write effective marketing messages for direct mail, salespeople, web marketing, etc.
- How to make direct marketing measurable and accountable
- How to determine how much to spend on direct marketing
- How to increase response to all your direct marketing efforts 50% or more
- How to know what to say in all your direct marketing communication
- AND MORE
BONUS STEP: Internet Marketing for A LOT MORE SALES Is your website making enough sales? In this step, you’ll learn how to:
- “Score” your website to see where and how you can make changes to increase sales.
- Implement the 7 STEPS TO A LOT MORE SALES system into your website.
- Increase sales of your website through effective web marketing strategies.
- Market off-line for on-line sales
- Implement direct marketing strategies into your web marketing efforts
- AND MORE
By implementing steps 5-8 your focus will be primarily on increasing the number of prospects for your business. But, start first with the core four before applying the big four. You want to have your systems in place that grow sales and profits all three ways and maximize assets before adding more assets! Makes sense, doesn't it?
THE 7 STEPS TO A LOT MORE SALES ON-LINE TRAINING COURSE - the same course used by DELL and IBM in their on-line learning management systems! Learn more about the online course!
This web course is the same course used by DELL and IBM channel partners as the premier marketing/sales training course for their learning management systems.
It is an entire course covering all 7 steps of the 7 STEPS TO A LOT MORE SALES system and bonus step on Internet Marketing.
You can take the course with or without the manuals. The manuals are recommended as there are written ideas and areas for your assignments that can't be accommodated by video alone.
At any time during the course you can contact 21st Century Marketing Systems, Inc. at info@21st-centurymarketing.com