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21st Century Marketing System Consultant Certification and Training Course

Contents

Volume One: Foundations of the 21st Century Marketing System

Foundation
System Philosophy and Uniqueness
Actual Case Studies
Sample System Outline/proposal
Sample Client Agreement
Fee Based Agreement
Contingency Agreement

Volume Two: How to Successfully Grow Your Consulting Practice:

Mission Statement/USP of 21st Century Marketing System
Teleprospecting scripts to generate manufacturing client leads
Telephone follow-up letter
Marketing Assessment Questionnaire
Marketing presentation to prospective client
How to close a new client
How to determine the fee
Fee based direct mail letter/E-mail
Marketing brochure ideas
Large Format postcard promoting 30 minute consultation
Seminar flyers/promotion pieces
Free 21 page marketing report for use in prospecting
FREE REPORT:  How to Increase your business revenue and profits 25%-100%
Chamber of Commerce Endorsement letter
Seminar workshop on hardcopy and powerpoint
New promotion letters and agreement for Group training – Train the trainer workshops
Quick fix marketing – one-shot turn around strategies for 50 different companies
The Headline Bank – 100 of the top money making headlines ever written
Other prospecting methods – business shows, groups and associations, niche marketing
Vertical marketing and Long Distance consultation
Phone consultation outline

Volume Three: Determining a Business USP - Unique Selling Proposition

Overview
Definition of what a USP is
Examples of Successful USP’s
Project Implementation – the four steps needed to successfully implement this module
How to determine and write-up a USP for your client
Focus Group Questions with owner and staff
Customer Survey questions
Competitive Analysis Matrix

Volume Four: Integrating the USP and Leveraging Current Marketing for Increased Sales

Overview:  How to determine a client’s current selling process
Project Implementation:  the four steps needed for successful implementation of this module
Implementing follow-up systems
Customizing a SALES TRAINING workshop for your client
Sample of sales training workshop with the answers – also on DVD
Developing packages and value added services
Productivity and sales report samples
Personality profile to identify the right sales people

Volume Five: Databased Marketing - Increase the Value of Worth of a Customer

Overview
Project Implementation – the four steps needed to successfully implement this module
Identify and segment customer base
Back-end selling opportunities
Seven sample letters to increase purchases from current customers
Letters to reactivate past customers
Letters to use in follow-up to prospective customers
12 additional sample letters
Special savings certificate sample

Volume Six: Creating Profitable Media Advertising

Overview
The Advertising Situation Analysis tool
The creative strategy
How to do good copy writing for advertising
Developing the Media Plan
50 page report on Yellow Pages Advertising
Newspaper Scoring
How to write and schedule effective Radio Commercials
Project Implementation – the four steps needed to implement this module
How to use local advertisers, designers, printers for outsource help

Volume Seven: Marketing Alliances

Overview
Project Implementation – the four steps needed to implement this module
How to uncover marketing alliance prospects
Sample letters of cross promotion
Ticket to event cross promotion
Value card cross promotion
Reverse Cross promotion
Joint venture sales letters
Joint venture prospecting letters

Volume Eight: Community Marketing/PR

Overview
Project Implementation – the four steps needed to implement this module
How to determine and create newsworthy material about your client
How to get FREE publicity
How to write a press release
How to increase the  public awareness of your client
Sponsorship/contribution:  How to turn them into marketing tools
Implementing community marketing efforts.  How to turn your business into an education/teaching business.

Volume Nine: Direct Marketing

Overview
Project Implementation:  the four steps needed to implement this module
How to find mailing lists
Determining the proper lists/target marketing
Testing the list
How to write direct mail copy
How to get the best response to any direct marketing effort:

• the envelope
• postage
• headlines
• interest
• urgency
• P.S.
• Compelling offer
• Short or long copy?

What are all the direct marketing tools and how to use the right one!

• teleprospecting
• direct mail
• E-mail
• Website
• Salespeople
• Infomercial
• Newsletter/E-zings

New Bonus Volume Ten: Internet Marketing

Overview
What is your business objective – website scorecard
Branding on the web
Steps to an effective website
E-commerce with your website

Also Available: 6 DVD Set of Live Three Day Training with Richard

LIVE TRAINING WITH RICHARD

If you decide you want live, personal training with Richard in Orem, Utah or have him train you in your area, you will receive 2 days of intense training and live training in the field!  That’s right, for the third day, Richard will go on appointments with you, help you close the deal and pay for your training!  You’ll need to cover his expenses to come out to your area, but Richard knows you can recover your investment with one client, so he will help you close the client!

How do I proceed from here?

Arrange to visit with or E-mail Richard Johnson directly. You can call Richard directly at 1-866-802-8141. Or, you may E-mail him