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Lean Marketing and Sales

Increasing Sales and Profits for manufacturers by eliminating marketing/sales waste and optimizing marketing assets!

ATTENTION MANUFACTURING COMPANIES AND MANUFACTURING CONSULTING PROFESSIONALS:

You can now license a unique Lean marketing and sales system that Manufacturing Extension Partnerships of the U.S. Department of Commerce around the country are using to help their clients achieve top line growth and that manufacturing companies use to get the competitive edge in the 21st Century. You can now follow-up lean manufacturing projects that create capacity with a 15 year proven lean marketing/sales system that will sell that capacity - without having to spend more money on traditional manufacturing marketing methods!

If you are a manufacturing company and whether you sell direct or through distribution channels, you will:

• Have exclusive rights to the system to give you the competitive edge over your competition. Whether that competition is overseas, local or just the continued pressure to lower your prices and margins, this system will give you the advantage.
• Be able to sell on value, not price - maintaining margins and profit!
• Eliminate any waste in your current marketing/sales process, increasing profitability!
• Have a "system" of marketing that works the same way your systems of manufacturing do - eliminating waste and inefficiencies!
• A system you can help your distribution channel partners implement!
• Innovate without spending money on new product development and research!

If you are a manufacturing consulting company, you will be able to:

1. Increase the number of manufacturing clients you service
2. Increase the fee revenue from past manufacturing clients
3. Increase the value of your manufacturing consulting to now include top line growth solutions as well as bottom line growth from lean, ISO and other traditional manufacturing projects.

PART ONE:  WHAT IS LEAN MARKETING/SALES?

Lean Marketing/Sales is a step by step system of growing sales and profits by identifying and eliminating areas of waste in the marketing/sales process of a manufacturer. The system optimizes and leverages all current marketing assets/processes. It shortens the sales cycle - gets products/services to customers as fast as the customer wants. No faster, no slower. Just when the customer wants. This approach to marketing can increase sales and profits, increase and speed up cash flow, all WITHOUT HAVING TO SPEND ANY MORE MONEY ON traditional manufacturing advertising/marketing strategies.

PART TWO: HOW LEAN MARKETING/SALES WORKS:

1. Assesses and identifies marketing assets/company capacities – looks at marketing differently:  more non-traditional approach
2. Systematically leverages/optimizes marketing assets.  Eliminates waste in the marketing/sales processes by implementing all or specific modules customized to the client needs of the 7 STEP TO A LOT MORE SALES system. And bonus step on Internet Marketing.  Begins growth through demand innovation! These seven steps and bonus step include:

• Step 1: USP – Unique Selling Proposition:  This is the chance to achieve growth by DEMAND INNOVATION
• Step 2: Integration of USP into all current marketing processes
• Step 3: Databased marketing
• Step 4: Alliance marketing
• Step 5: Media Marketing
• Step 6: Community Marketing
• Step 7: Direct Marketing
• BONUS STEP: Internet Marketing:  Is my website making enough sales?

HOW IT IMPACTS MANUFACTURERS TOP LINE:

When all marketing assets are leveraged by implementing the 7 Step system, your manufacturing business will grow three ways:

1. Increase in number of prospects
2. Increase in the conversion rate of prospects to customers
3. Increase in the value or worth of each customer

This growth can be exponential – 25%-100%-1000% or more in as little as 60-90 days! 

A manufacturers rep firm selling office products grew 100% in one year in sales and profits using four steps of the system.

A siding clip manufacturing grew from $15,000 in sales a quarter to over $55,000 a quarter in just 3 months!

A $350 million dollar manufacturer of sensitive measuring equipment, launched a medical division and grew from $50,000 to over $500,000 in sales in one year!

See what you can do for your clients.

Contact us right away to learn about licensing this unique Lean Marketing and Sales system in your area.  You will have a TWO year exclusive license in your area.  It is a one-time investment of $15,000 plus $3,600 for three days live training from the system creator – Richard Johnson.

YOUR NEXT STEPS:

Visit the 7 STEPS TO A LOT MORE SALES pages on this website to learn more about this unique system.

E-mail your request for more information regarding licensing the 21st Century Marketing System.  You will receive:

• Endorsements from several of the Department of Commerce Manufacturing Extension Partnership centers around the country.
• A full description of the contents of the system
• A complete Three day training agenda
• Case studies – impact projects
• Copy of the license agreement.

Move quickly as there can only be one licensee in your area with a two year exclusive license to get a jump on the competition. 

You can also call Richard Johnson directly at 1-866-802-8141.